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BOD Group
For close to two decades, BOD Group has been shaping brands and businesses with a ​singular mission
"building epic brands and brand-led businesses".​
Explore Our Services
Our Belief: Brand Equals Business
BOD Group brings together product strategy blueprints, brand identity systems, applied research & training on strategic brand management, and exclusive brand-led business transformation coaching. Each offering is designed with sharp focus, ensuring clients receive world-class expertise and measurable results.
We believe brands are not just visual identities—they are living systems that define growth, resilience, and value. Through our integrated approach, we build clarity where confusion exists and create systems where chaos prevails.
Four Service Lines, One Unified Vision
BOD Consulting
Unlock the true potential of your product lines through Product Strategy Blueprints, that create clarity, differentiation, and premium positioning.
Brands of Desire
Bring your organisation's strategy to life through Brand Identity Systems that drive relevance, trust and distinction in a highly competitive environment.
Epic Brand Institute
Transform your career by learning Strategic Brand Management through applied research, hands-on training and advanced tools & frameworks.
Brand = Business
Achieve unparalleled organisational success with our exclusive Brand-Led Business Transformation Coaching, designed to foster exponential growth and market leadership.
BOD Consulting: Product Strategy Blueprints that Drive Growth
BOD Consulting turns commoditised, underperforming, or new product ideas into strategically designed offerings with distinct market relevance. Our unique approach ensures that every product is not only well-positioned but also execution-ready with a clear identity and messaging foundation. Each blueprint includes four key components delivered in 4–6 weeks.
  • Product Insights: Research-driven understanding of trends and perception gaps
  • Product Strategy: Clear positioning using the EPIC Brand Map™ framework
  • Product Identity: Naming routes, messaging pyramids, and visual toolkits
  • Product Messaging: Campaign concepts that drive preference and thought leadership
Why clients choose us: Speed, rigor, and proven expertise in repositioning offerings facing relevance risks and commoditisation threats.
Brands of Desire: Brand Identity Systems that Evoke Trust
Verbal Identity
Messaging frameworks, tone of voice, and storytelling systems that create authentic brand communication and connection with audiences.
Visual Identity
Logos, palettes, typography, and design systems that ensure recognition, memorability, and consistent brand presence across all touchpoints.
Brand Guidelines
Comprehensive manuals that codify verbal and visual systems into consistent, scalable identity frameworks for seamless implementation.
Why clients choose us: We combine strategy with creativity, ensuring identity systems are not only beautiful but also strategically aligned to build trust and preference.
Epic Brand Institute: Skills in Strategic Brand Management that Advances Careers
Applied Research
Applied studies in branding and business systems that advance the discipline and provide actionable insights for practitioners.
Training & Certification
Flagship programs including Building Epic Brands, EPIC Brand Map™ masterclasses, and specialised workshops for professionals and entrepreneurs.
Advanced Tools
Advanced tools and frameworks for professionals, consultants, and trainers for ​practicing strategic brand management effectively.
Why clients choose us: Our proprietary EPIC Brand Map™ provides a systematic, scalable approach to embedding brand-led thinking across organizations.
Brand Equals Business: Exclusive Brand-Led Transformation Coaching that Drives Exponential Growth
Brand Equals Business is an exclusive coaching program personally led by global brand expert, Saurabh Uboweja. It helps entrepreneurs and business leaders build brand-led enterprises that achieve profitability through preference, premium, or both.
The program follows a highly structured approach with deep, long-term, outcomes-driven engagement. Limited to only two concurrent clients at any given time, ensuring unmatched depth and impact.
  • One-on-one founder coaching rooted in brand-led business strategy
  • Business clarity and organizational rhythm development
  • Custom transformation blueprints and implementation reviews
Why clients choose us: Extreme focus and exclusivity with direct founder mentorship.
Rahat Setu Foundation: Our Social Impact Commitment
We believe in doing our part to support those in need, with humility and care.
Rahat Setu Foundation is the not-for-profit arm of BOD Group, providing food, shelter, medicine, and essential aid to people and beings in distress. The Foundation is funded through a portion of profits from each of our four for-profit organizations, reflecting our belief in sharing success and responsibility.
Through relief initiatives, aid distribution, and compassionate outreach, we demonstrate that business success comes with social responsibility. This commitment to giving back is integral to our corporate philosophy and values.
Our Transformation Philosophy
Build Clarity
Where confusion exists, we create clear strategic direction and purpose-driven strategic positioning that guides decision-making.
Create Systems
Where chaos prevails, we establish structured frameworks and processes that enable sustainable growth and operational excellence.
Deliver Impact
Where it matters most, we focus on measurable outcomes that transform businesses and create lasting competitive advantage.
BOD Group is not just about consulting or training—it's about complete business transformation through the power of strategic branding.
Ready to Transform Your Business?
Whether you need product strategy blueprints, comprehensive brand identity systems, strategic training and certification, or exclusive transformation coaching, BOD Group has the expertise to elevate your business.
Our integrated ecosystem approach ensures you receive world-class expertise tailored to your specific needs. Let's start a conversation about your transformation journey.